la panzanella
La Panzanella is a brand specializing in artisanal crackers and cookies, inspired by traditional Italian recipes. Founded in Seattle in 1990, the brand is known for its Croccantini crackers, which are crafted using simple, wholesome ingredients and 100% extra virgin olive oil. La Panzanella products are designed to enhance any meal or snack, making them a popular choice for gatherings and everyday enjoyment.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
19 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are La Panzanella (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as La Panzanella · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to La Panzanella in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full La Panzanella lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find La Panzanella online
Where to find La Panzanella · Bay Area
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show La Panzanella· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with La Panzanella Croccantini, Original · its most-distributed SKU (15 doors) in Crackers, the biggest opening. The closest open door is Target · 3 rivals already on that shelf.
