Reading the shelf…
The Organic Pantry Co. runs 3 products across 1 category, stocked in 11 of 24 Bay Area grocers. Its biggest footprint is crackers, at <1% of the shelf. A niche presence · Brand Power 23/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are The Organic Pantry Co. (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as The Organic Pantry Co. · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to The Organic Pantry Co. in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every The Organic Pantry Co. product in stock, cheapest first.
Bay Area grocers where neither the digital catalog nor our shelf photos show The Organic Pantry Co.· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with The Organic Pantry Co. Flaxseed Crackers Rosemary · its most-distributed SKU (10 doors) in Crackers, the biggest opening. The closest open door is Mollie Stone's Markets · 5 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 86% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
24 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: mary's gone crackers, simple mills, blue diamond
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.