The Organic Pantry Co. vs Simple Mills · Bay Area shelf head-to-head
The Organic Pantry Co. and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineupThe Organic Pantry Co. sits further up the premium end
The Organic Pantry Co.
Simple Mills
24
brand power
71
3
products
75
1
categories
13
11
grocers
22
$2.29
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Organic Pantry Co.▭ Simple Mills
Distribution · 30% of score46·92
T
carried in 11 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Organic Pantry Co.
no top category Simple Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Organic Pantry Co. · 1
only Simple Mills · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Organic Pantry Co. · Simple Mills
