mary's gone crackers
Mary's Gone Crackers is a U.S.-based company known for its organic, gluten-free, and non-GMO snacks, particularly crackers. Founded in 2004 by Mary Waldner, the company was inspired by her need for enjoyable snacks following a celiac disease diagnosis. The brand is committed to sustainable and ethical sourcing practices, including partnerships for sustainable palm oil and quinoa. In 2025, Dare Foods Ltd. acquired the company from Kameda Seika Co. Ltd.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 16 of 24 Bay Area grocers. how many stores stock the brand.
31 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Mary's Gone Crackers (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Mary's Gone Crackers · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Mary's Gone Crackers in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Mary's Gone Crackers product in stock, cheapest first.
Sold at
Find Mary's Gone Crackers online
Where to find Mary's Gone Crackers · Bay Area
Opportunities
New doors · no Mary's Gone Crackers in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Mary's Gone Crackers· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
