Mary's Gone Crackers vs Back To Nature · Bay Area shelf head-to-head
Mary's Gone Crackers and Back To Nature, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Back To Nature carries more Brand PowerBack To Nature is in more Bay Area grocersMary's Gone Crackers sits further up the premium end
Mary's Gone Crackers
Back To Nature
46
brand power
55
31
products
32
2
categories
5
16
grocers
17
$1.49
price per oz
92.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mary's Gone Crackers▭ Back To Nature
Distribution · 30% of score67·71
carried in 16 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mary's Gone Crackers
no top category Back To Nature doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mary's Gone Crackers · Back To Nature
