Mary's Gone Crackers vs Simple Mills · Bay Area shelf head-to-head
Mary's Gone Crackers and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineup
Mary's Gone Crackers
Simple Mills
46
brand power
71
31
products
75
2
categories
13
16
grocers
22
$1.49
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mary's Gone Crackers▭ Simple Mills
Distribution · 30% of score67·92
carried in 16 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mary's Gone Crackers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
Mary's Gone Crackers Super Seed Crackers, Everything, 4 Ounce (Pack of 1), Organic Plant Based Protein, Gluten Free
$3.88
Simple Mills Organic Seed Flour Crackers, Everything, 1pk, 4.25oz | Great For Snacking, Charcuterie Boards, Dips, USDA Organic Certified, Certified Gluten Free Crackers, Non-UPF Verified
$4.27
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mary's Gone Crackers · Simple Mills
