Mary's Gone Crackers vs Pepperidge Farm Goldfish · Bay Area shelf head-to-head
Mary's Gone Crackers and Pepperidge Farm Goldfish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's Gone Crackers is in more Bay Area grocersPepperidge Farm Goldfish fields the deeper lineupMary's Gone Crackers sits further up the premium end
Mary's Gone Crackers
Pepperidge Farm Goldfish
46
brand power
44
31
products
39
2
categories
3
16
grocers
10
$1.49
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mary's Gone Crackers▭ Pepperidge Farm Goldfish
Distribution · 30% of score67·42
carried in 16 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mary's Gone Crackers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mary's Gone Crackers · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mary's Gone Crackers · Pepperidge Farm Goldfish
