La Panzanella vs Ritz · Bay Area shelf head-to-head
La Panzanella and Ritz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Panzanella is in more Bay Area grocersRitz fields the deeper lineupLa Panzanella sits further up the premium end
La Panzanella
Ritz
48
brand power
47
19
products
24
2
categories
2
17
grocers
15
$1.10
price per oz
$5.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Panzanella▭ Ritz
Distribution · 30% of score71·63
R
carried in 17 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Panzanella
only Ritz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Panzanella · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Panzanella · Ritz
