Izze at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Izze is an American brand known for its sparkling juice beverages, founded in 2002 in Boulder, Colorado.
Izze isn’t on Target’s shelf yet in any of its 6 stores. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Sparkling Juice Beverage Blend, Blackberry, No Sugar Added, 6 Cans in Sparkling Juice.
Target stocks sparkling juice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
The more differentiated opening is sparkling juice: Target stocks only 7 there, so IZZE Sparkling Juice Beverage Blend, Blackberry, No Sugar Added, 6 Cans stands out rather than blending in.
Target merchandises 1 of the 1 category the brand sells.
non-gmo against the store's assortment lean.
an established national brand with proven demand.
enters a thin sparkling juice shelf as a point of difference.
The full runway · across 6 stores
Every category Izze plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in sparkling juice. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Izze (orange) sits well above the shelf.
What to bring to land
Izze’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
