Jacobs Farm at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Jacobs Farm is a brand specializing in organic fresh herbs and vegetables, known for its wide variety of culinary herbs and edible flowers.
It’s already on the shelf here, with 5 SKUs across 5 categories. The growth is depth and breadth: 5 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Organic Baby Dill Bunch in Dill.
Berkeley Bowl stocks dill thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries sun dried tomatoes in real depth, 12 SKUs against a fleet median of 3, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is dill: Berkeley Bowl stocks only 1 there, so Jacobs Farm Organic Baby Dill Bunch stands out rather than blending in. Lead with the dill, and position the sun dried tomatoes as a finishing or gift item.
Berkeley Bowl merchandises 11 of the 19 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin dill shelf as a point of difference.
The full runway · across 2 stores
Every category Jacobs Farm plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Jacobs Farm’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
