Jacobs Farm at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Jacobs Farm is a brand specializing in organic fresh herbs and vegetables, known for its wide variety of culinary herbs and edible flowers.
It’s already on the shelf here, with 13 SKUs across 10 categories. The growth is depth and breadth: 7 categories to widen and 1 new door to enter.
Lead with Organic Chives in Chives.
United Markets stocks chives thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is chives: United Markets stocks only 1 there, so Jacobs Farm Organic Chives stands out rather than blending in.
United Markets merchandises 13 of the 19 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin chives shelf as a point of difference.
The full runway
Every category Jacobs Farm plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
What to bring to expand
Jacobs Farm’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
