Jeremiah's Pick Coffee at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Jeremiah's Pick Coffee is a specialty coffee brand based in San Francisco, known for its premium organic and fair trade Arabica beans.
It’s already on the shelf here, with 16 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen.
Lead with Jeremiah’s Pick Coffee Breakfast K Cup in Coffee Pods.
Fairfax Market stocks coffee pods thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is coffee pods: Fairfax Market stocks only 13 there, so Jeremiah’s Pick Coffee Breakfast K Cup stands out rather than blending in.
Fairfax Market merchandises 4 of the 4 categories the brand sells.
organic against the store's assortment lean.
brand excitement 53/100.
enters a thin coffee pods shelf as a point of difference.
The full runway
Every category Jeremiah's Pick Coffee plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 11 of 28 SKUs. Room to widen the line.
On shelf here, but only 4 of 6 SKUs. Room to widen the line.
How it prices
Where it would price in coffee pods. Each dot is a product on the shelf, by its cost per oz (hover for which). Jeremiah's Pick Coffee (orange) sits in line with the shelf.
What to bring to expand
Jeremiah's Pick Coffee’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
