Josie's at Driver's Market

Driver's Market is a independent grocer running 1 Bay Area store.

Josie's is a brand specializing in organic salad kits and prepared salads. Their offerings include a variety of organic chopped salad kits and premium salad options.

It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 new door to enter.

fit strength / 100

Category fit · 35%27

Driver's Market merchandises 3 of the 11 categories the brand sells.

Values match · 25%35

non-gmo, organic against the store's assortment lean.

Brand pull · 25%50

brand excitement 50/100.

White space · 15%60

maps onto categories the store already runs.

The full runway

Every category Josie's plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Other RiceExtend

Already stocked here in other categories, so this one is a natural extension.

Driver's Market depth 6 SKUs (fleet median 4)Josie's here 0/1

up against: chico rice 1, koda farms 1, lotus foods 1, matiz 1, principato di lucedio 1

Iceberg LettuceHolding

Fully stocked here (1/1 SKUs).

Driver's Market depth SKUs

What to bring to expand

Josie's’ SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Josie’s Organics Chopped Salad Kit, Organic, Sweet Kale

$6.69$0.67/ozat 5 grocers

Josie’s Organics Organic Asian Salad

$6.69$0.56/ozat 5 grocers

Josie’s Organics Organic Caesar Premium Salad Kit

$6.69

Already on the shelf

Josie’s Organics Iceberg

$5.49

Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →