Jovy Fruit Roll at United Markets

United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.

It’s already on the shelf here, with 8 SKUs across 3 categories. The growth is depth and breadth: 1 category to widen.

◆ The wedge · where to start

Lead with Fruit Roll Strawberry Kiwi in Gummy Fruit Snacks.

United Markets stocks gummy fruit snacks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.

fit strength / 100

Category fit · 35%100

United Markets merchandises 3 of the 3 categories the brand sells.

Values match · 25%45

no strong clean/diet signal either way.

Brand pull · 25%50

brand excitement 50/100.

White space · 15%60

maps onto categories the store already runs.

The full runway

Every category Jovy Fruit Roll plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Gummy Fruit SnacksDeepen

On shelf here, but only 6 of 7 SKUs. Room to widen the line.

United Markets depth 16 SKUs (fleet median 8.5)Jovy Fruit Roll here 6/7

up against: bear fruit snacks 2, annie's 1, fruit by the foot 1, fruit roll-ups 1, mott's 1

Chewy CandyHolding

Fully stocked here (1/1 SKUs).

United Markets depth SKUs

What to bring to expand

Jovy Fruit Roll’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Jovy Fruit Roll Fruit Roll Strawberry Kiwi

$0.99at 1 grocer

Already on the shelf

Jovy Fruit Roll Fruit Roll Apricot

$0.89

Jovy Fruit Roll Fruit Roll Raspberry

$0.89

Jovy Fruit Roll Fruit Roll Strawberry

$0.89

Jovy Fruit Roll Fruit Roll Watermelon

Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →