Reading the shelf…
Just Meat runs 4 products across 2 categories, stocked in 3 of 24 Bay Area grocers. It's a leading brand in poultry alternatives, holding 21% of that shelf. A niche presence · Brand Power 28/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Just Meat (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Just Meat · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Just Meat in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Just Meat product in stock, cheapest first.




8 storefronts across 3 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Just Meat· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Just Meat Meet your new favorite chicken. Fall-apart tender and drenched in spicy Buffalo sauce. · its most-distributed SKU (1 door) in Frozen Vegetarian Chicken Substitutes, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 2 rivals already on that shelf.
~11% average share on the shelves it competes on. how dominant it is where it shows up.
$8.18 average price. where it sits on price · context, not scored into Brand Power.
already on that shelf: tofurky, abbot's
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Just Meatthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Frozen Vegetarian Chicken Substitutes
open here: Frozen Vegetarian Chicken Substitutes
open = the store meaningfully carries that category (real depth, not a token SKU) and Just Meat sells it elsewhere but has no SKU here.