Kettle Brand at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Kettle Brand is a renowned American snack food company that specializes in kettle-cooked potato chips, known for their bold flavors and crunchy texture.
It’s already on the shelf here, with 10 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Sour Cream & Onion Potato Chips in Potato Chips.
Community Market CA stocks potato chips thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 13 other Bay Area grocers.
Community Market CA merchandises 1 of the 2 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway
Every category Kettle Brand plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 51 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in potato chips. Each dot is a product on the shelf, by its cost per oz (hover for which). Kettle Brand (orange) sits in line with the shelf.
What to bring to expand
Kettle Brand’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
