Reading the shelf…
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Kettle Brand is a renowned American snack food company that specializes in kettle-cooked potato chips, known for their bold flavors and crunchy texture.
It’s already on the shelf here, with 15 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 3 stores.
Lead with Krinkle Cut Dill Pickle Potato Chips in Potato Chips.
Woodlands stocks potato chips thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
Woodlands merchandises 1 of the 2 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
Every category Kettle Brand plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 15 of 51 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
Where it would price in potato chips. Each dot is a product on the shelf, by its cost per oz (hover for which). Kettle Brand (orange) sits below the shelf.
Kettle Brand’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →

5 named buyer contacts (Asst Store Mngr, Experienced Grocery Buyer, General Manager) are on file. Direct contacts are reserved for verified brand partners.