Kimino at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Kimino offers a range of beverages crafted with simplicity and purity, using hand-picked whole-pressed fruits and Japanese mountain spring water.
It’s already on the shelf here, with 8 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Momo Peach Sparkling Drink in Sparkling Juice.
Driver's Market stocks sparkling juice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is sparkling juice: Driver's Market stocks only 11 there, so Kimino Momo Peach Sparkling Drink stands out rather than blending in.
Driver's Market merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 85/100.
enters a thin sparkling juice shelf as a point of difference.
The full runway
Every category Kimino plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 10 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in sparkling juice. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Kimino (orange) sits well above the shelf.
What to bring to expand
Kimino’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
