King Floyd's Dill Pickle Virginia Peanuts
$12.89at 1 grocer
Reading the shelf…
Community Market CA is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Lead with King Floyd's Classic Aromatic Non-alcoholic Bitters & Soda in Bitters.
Community Market CA stocks bitters thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is bitters: Community Market CA stocks only 2 there, so King Floyd's Classic Aromatic Non-alcoholic Bitters & Soda stands out rather than blending in.
Community Market CA merchandises 4 of the 4 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 55/100.
enters a thin bitters shelf as a point of difference.
Every category King Floyd’s plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
King Floyd’s’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
The store barely carries this category, so it is a hard sell.
