kitiya
Kitiya offers a range of authentic Thai sauces and curry pastes that bring vibrant flavors to any dish. Its products, including the smoky Nam Jim Jow and the spicy Nam Jim Ped, are versatile additions to meals, suitable for use as marinades, dressings, or dipping sauces. The brand's curry pastes, like Prik Gang Kio Wan and Prik Gang Tai, are crafted with fresh Thai herbs and spices, making it easy to prepare traditional Thai curries at home.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Kitiya (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Kitiya · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Kitiya in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Kitiya lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Kitiya · Bay Area
9 storefronts across 3 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Kitiya· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Kitiya Southern Thai Curry · its most-distributed SKU (3 doors) in Curry Sauces, the biggest opening. The closest open door is Andronico's Community Markets · 2 rivals already on that shelf.
