Kitiya vs Patak's · Bay Area shelf head-to-head
Kitiya and Patak's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Patak's carries more Brand PowerPatak's is in more Bay Area grocersPatak's fields the deeper lineupKitiya sits further up the premium end
Kitiya
Patak's
19
brand power
38
7
products
16
1
categories
4
1
subcategories
6
3
grocers
11
$19.42
avg price
$7.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kitiya▭ Patak's
Distribution · 30% of score13·46
K
P
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score44·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kitiya
no top category Patak's doesn’t also play in.
only Patak's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kitiya · Patak's