Knorr at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Knorr is a well-known brand specializing in culinary products such as broths, stocks, sauces, and seasoning mixes.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter, replicated across all 6 stores.
Lead with Bouillon, Chicken Flavor, Cubes, Extra Large in Boullions.
Target stocks boullions thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
Target carries boxed pasta meals & sides in real depth, 33 SKUs against a fleet median of 14.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is boullions: Target stocks only 1 there, so Knorr Bouillon, Chicken Flavor, Cubes, Extra Large stands out rather than blending in. Lead with the boullions, and position the boxed pasta meals & sides as a finishing or gift item.
Target merchandises 5 of the 6 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 35/100.
enters a thin boullions shelf as a point of difference.
The full runway · across 6 stores
Every category Knorr plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 12 SKUs. Room to widen the line.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
What to bring to expand
Knorr’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
