Las Palmas at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 4 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Medium Enchilada Sauce in Enchilada Sauces.
Fairfax Market stocks enchilada sauces thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is enchilada sauces: Fairfax Market stocks only 7 there, so Las Palmas Medium Enchilada Sauce stands out rather than blending in.
Fairfax Market merchandises 2 of the 2 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 35/100.
enters a thin enchilada sauces shelf as a point of difference.
The full runway
Every category Las Palmas plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 9 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in enchilada sauces. Each dot is a product on the shelf, by its cost per oz (hover for which). Las Palmas (orange) sits below the shelf.
What to bring to expand
Las Palmas’ SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
