Loacker at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Loacker is a renowned brand specializing in premium wafers, chocolates, and snacks.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Quadratini Lemon, NON-GMO Bite-size Wafer Cookie in Packaged Cookies.
Pacific Market stocks packaged cookies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
Pacific Market merchandises 4 of the 4 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 40/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Loacker plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 31 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in packaged cookies. Each dot is a product on the shelf, by its cost per oz (hover for which). Loacker (orange) sits in line with the shelf.
What to bring to expand
Loacker’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
