Love Corn at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Love Corn is a snack brand specializing in crunchy corn snacks. The brand offers a variety of flavors including Sea Salt, Hot & Spicy, and Cheezy, catering to different taste preferences.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Hot & Spicy, Delicious Crunchy Corn Snack in Other Snacks.
Pacific Market stocks other snacks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Pacific Market carries corn chips in real depth, 16 SKUs against a fleet median of 8, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is other snacks: Pacific Market stocks only 4 there, so LOVE CORN Hot & Spicy, Delicious Crunchy Corn Snack stands out rather than blending in. Lead with the other snacks, and position the corn chips as a finishing or gift item.
Pacific Market merchandises 3 of the 3 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 80/100.
enters a thin other snacks shelf as a point of difference.
The full runway · across 2 stores
Every category Love Corn plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in other snacks. Each dot is a product on the shelf, by its cost per oz (hover for which). Love Corn (orange) sits below the shelf.
What to bring to expand
Love Corn’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
