Luna at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
LUNA Craft Beverages offers CURENT, a line of naturally flavored hydration and recovery drinks designed to support active lifestyles.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Lemonzest Flavor Gluten Free Snack Bar in Protein Bars.
Pacific Market stocks protein bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
The more differentiated opening is protein bars: Pacific Market stocks only 6 there, so Luna Lemonzest Flavor Gluten Free Snack Bar stands out rather than blending in.
Pacific Market merchandises 3 of the 3 categories the brand sells.
non-gmo, organic against the store's assortment lean.
an established national brand with proven demand.
enters a thin protein bars shelf as a point of difference.
The full runway · across 2 stores
Every category Luna plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 7 SKUs. Room to widen the line.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
How it prices
Where it would price in protein bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Luna (orange) sits in line with the shelf.
What to bring to expand
Luna’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
