Maranatha at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
MaraNatha is a brand specializing in nut butters, known for its small-batch roasted almond, peanut, and coconut butters.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Peanut Butter Spread, Organic, No Stir, Creamy in Peanut Butter.
Driver's Market stocks peanut butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is peanut butter: Driver's Market stocks only 11 there, so MaraNatha Peanut Butter Spread, Organic, No Stir, Creamy stands out rather than blending in.
Driver's Market merchandises 2 of the 2 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 60/100.
enters a thin peanut butter shelf as a point of difference.
The full runway
Every category Maranatha plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in peanut butter. Each dot is a product on the shelf, by its cost per oz (hover for which). Maranatha (orange) sits in line with the shelf.
What to bring to expand
Maranatha’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
