Michele's Granola at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Michele's Granola is a brand specializing in handmade granola products, crafted from scratch using simple, organic ingredients.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 6 stores.
Lead with Almond Butter in Granola.
Target stocks granola thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
The more differentiated opening is granola: Target stocks only 14 there, so Michele's Granola Almond Butter stands out rather than blending in.
Target merchandises 1 of the 1 category the brand sells.
vegan, vegetarian against the store's assortment lean.
brand excitement 70/100.
enters a thin granola shelf as a point of difference.
The full runway · across 6 stores
Every category Michele's Granola plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in granola. Each dot is a product on the shelf, by its cost per oz (hover for which). Michele's Granola (orange) sits well above the shelf.
What to bring to expand
Michele's Granola’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
