Muddy Bites at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Cookies 'N Cream Waffle Cone Snacks in Other Snacks.
Fairfax Market stocks other snacks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is other snacks: Fairfax Market stocks only 12 there, so Muddy Bites Cookies 'N Cream Waffle Cone Snacks stands out rather than blending in.
Fairfax Market merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 80/100.
enters a thin other snacks shelf as a point of difference.
The full runway
Every category Muddy Bites plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in other snacks. Each dot is a product on the shelf, by its cost per oz (hover for which). Muddy Bites (orange) sits well above the shelf.
What to bring to expand
Muddy Bites’ SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
