Natalie's Orchid Island Juice Company at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Natalie's Orchid Island Juice Company isn’t on Falletti Foods’ shelf yet. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Natalie's Tangerine in Orange Juice.
Falletti Foods stocks orange juice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is orange juice: Falletti Foods stocks only 12 there, so Natalie's Orchid Island Juice Company Natalie's Tangerine stands out rather than blending in.
Falletti Foods merchandises 3 of the 3 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 75/100.
enters a thin orange juice shelf as a point of difference.
The full runway
Every category Natalie's Orchid Island Juice Company plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in orange juice. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Natalie's Orchid Island Juice Company (orange) sits well above the shelf.
What to bring to land
Natalie's Orchid Island Juice Company’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
