Native Forest at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Native Forest is a brand that specializes in organic canned fruits, vegetables, and tropical specialties, known for its commitment to sustainability and ethical sourcing.
It’s already on the shelf here, with 6 SKUs across 4 categories. The growth is depth and breadth: 1 category to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Artichoke Hearts, Whole in Canned Artichokes.
Pacific Market stocks canned artichokes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is canned artichokes: Pacific Market stocks only 6 there, so Native Forest Artichoke Hearts, Whole stands out rather than blending in.
Pacific Market merchandises 10 of the 14 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin canned artichokes shelf as a point of difference.
The full runway · across 2 stores
Every category Native Forest plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in canned artichokes. Each dot is a product on the shelf, by its cost per oz (hover for which). Native Forest (orange) sits well above the shelf.
What to bring to expand
Native Forest’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
