Nature Nate's at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Nature Nate's is a leading U.S. honey brand known for its 100% pure, raw, and unfiltered honey products.
Nature Nate's isn’t on Falletti Foods’ shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Nate's Raw & Unfiltered Honey in Honey.
Falletti Foods stocks honey thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
Falletti Foods merchandises 2 of the 3 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
an established national brand with proven demand.
maps onto categories the store already runs.
The full runway
Every category Nature Nate's plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in honey. Each dot is a product on the shelf, by its cost per oz (hover for which). Nature Nate's (orange) sits in line with the shelf.
What to bring to land
Nature Nate's’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
