Near East at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Near East® is a brand known for its grain-based food products, including rice pilafs and couscous, founded in 1962 by Armenian immigrants in Worcester, Massachusetts.
Near East isn’t on Pacific Market’s shelf yet in any of its 2 stores. the categories it plays in are thin here, so it is a harder sell.
Pacific Market merchandises 1 of the 5 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 45/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Near East plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
What to bring to land
Near East’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
