New Barn Organics at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 4 SKUs across 2 categories. The growth is depth and breadth: .
Driver's Market merchandises 2 of the 2 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 70/100.
maps onto categories the store already runs.
The full runway
Every category New Barn Organics plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (3/3 SKUs).
How it prices
Where it would price in almond milk. Each dot is a product on the shelf, by its cost per fl oz (hover for which). New Barn Organics (orange) sits in line with the shelf.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
