Noosa at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Noosa is a brand that specializes in Australian-style yoghurt, celebrated for its creamy texture and sweet-tart flavor.
It’s already on the shelf here, with 18 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Vanilla Bean Yoghurt in Traditional Yogurt.
United Markets stocks traditional yogurt thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
United Markets carries ice cream in real depth, 309 SKUs against a fleet median of 130, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
United Markets merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
an established national brand with proven demand.
the categories it plays in are already deep here.
The full runway
Every category Noosa plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 18 of 32 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in traditional yogurt. Each dot is a product on the shelf, by its cost per oz (hover for which). Noosa (orange) sits well above the shelf.
What to bring to expand
Noosa’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
