oatly oatmilk
Oatly Oatmilk runs 1 product across 1 category, stocked in 2 of 24 Bay Area grocers. Its biggest footprint is plant-based milk, at 1% of the shelf. A niche presence · Brand Power 9/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
1 product in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Oatly Oatmilk (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Oatly Oatmilk in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Oatly Oatmilk product in stock, cheapest first.
Sold at
Where to find Oatly Oatmilk · Bay Area
3 storefronts across 2 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Oatly Oatmilk· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Oatly Oatmilk Barista · its most-distributed SKU (2 doors) in Oat Milk, the biggest opening. The closest open door is Mill Valley Market.
