Organic Girl at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Organic Girl: Organicgirl is a premium organic food company founded in 2007, specializing in fresh greens and salad dressings.
It’s already on the shelf here, with 15 SKUs across 7 categories. The growth is depth and breadth: 4 categories to widen.
Lead with butter, baby! in Butter Lettuce.
Driver's Market stocks butter lettuce thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is butter lettuce: Driver's Market stocks only 1 there, so Organic Girl butter, baby! stands out rather than blending in.
Driver's Market merchandises 7 of the 9 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 65/100.
enters a thin butter lettuce shelf as a point of difference.
The full runway
Every category Organic Girl plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 13 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Organic Girl’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
