Orville Redenbacher at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Orville Redenbacher is a renowned American brand specializing in popcorn products.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Movie Theater Butter Microwave Popcorn in Popcorn.
Falletti Foods stocks popcorn thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Falletti Foods merchandises 1 of the 2 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 35/100.
maps onto categories the store already runs.
The full runway
Every category Orville Redenbacher plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 12 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in popcorn. Each dot is a product on the shelf, by its cost per oz (hover for which). Orville Redenbacher (orange) sits below the shelf.
What to bring to expand
Orville Redenbacher’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
