Out The Dough at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Out the Dough is a California-based brand specializing in vegan and gluten-free cookie creme pies, crafted from scratch in small batches since 2017.
Out The Dough isn’t on Fairfax Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Chocolate Chip Dough Bitz in Cookie Doughs.
Fairfax Market stocks cookie doughs thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is cookie doughs: Fairfax Market stocks only 3 there, so Out the Dough Chocolate Chip Dough Bitz stands out rather than blending in.
Fairfax Market merchandises 2 of the 2 categories the brand sells.
vegan against the store's assortment lean.
brand excitement 68/100.
enters a thin cookie doughs shelf as a point of difference.
The full runway
Every category Out The Dough plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Out The Dough’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →