Pachamama Coffee Cooperative at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Pachamama Coffee Cooperative is a unique, farmer-owned coffee brand that offers certified organic coffee sourced directly from smallholder farmers in Latin America and Africa.
It’s already on the shelf here, with 6 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Organic Sunrise Blend Light Roast Whole Bean Coffee in Ground Coffee.
Community Market CA stocks ground coffee thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Community Market CA merchandises 2 of the 2 categories the brand sells.
organic against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
The full runway
Every category Pachamama Coffee Cooperative plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 9 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in ground coffee. Each dot is a product on the shelf, by its cost per oz (hover for which). Pachamama Coffee Cooperative (orange) sits in line with the shelf.
What to bring to expand
Pachamama Coffee Cooperative’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
