Pachamama Coffee Cooperative at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Pachamama Coffee Cooperative is a unique, farmer-owned coffee brand that offers certified organic coffee sourced directly from smallholder farmers in Latin America and Africa.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Organic Espresso Full City Roast Whole Bean Coffee in Whole Bean Coffee.
United Markets stocks whole bean coffee thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
United Markets merchandises 2 of the 2 categories the brand sells.
organic against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
The full runway
Every category Pachamama Coffee Cooperative plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 9 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in whole bean coffee. Each dot is a product on the shelf, by its cost per oz (hover for which). Pachamama Coffee Cooperative (orange) sits well above the shelf.
What to bring to expand
Pachamama Coffee Cooperative’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
