Peet's Coffee at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Peet's Coffee is a specialty coffee brand known for its high-quality, handcrafted coffee products.
It’s already on the shelf here, with 35 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen.
Lead with Decaf Especial Medium Roast Coffee K-Cup Pod in Coffee Pods.
United Markets stocks coffee pods thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
United Markets merchandises 3 of the 3 categories the brand sells.
organic against the store's assortment lean.
brand excitement 56/100.
maps onto categories the store already runs.
The full runway
Every category Peet's Coffee plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 18 of 27 SKUs. Room to widen the line.
On shelf here, but only 13 of 26 SKUs. Room to widen the line.
How it prices
Where it would price in coffee pods. Each dot is a product on the shelf, by its cost per oz (hover for which). Peet's Coffee (orange) sits well above the shelf.
What to bring to expand
Peet's Coffee’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 35
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
