plugra
Plugrà is a premium butter brand known for its European-style butter, which is crafted to enhance the flavor and texture of various dishes. With a higher butterfat content of 82%, Plugrà butter is ideal for creating rich, creamy sauces, flakier pastries, and perfect sautés. The brand offers a range of products including salted and unsalted butter sticks, as well as spreadable butter with olive oil and sea salt.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 8 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Plugra (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Plugra · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Plugra in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Plugra product in stock, cheapest first.
Sold at
Where to find Plugra · Bay Area
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Plugra· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Plugra Premium European Style Unsalted Butter · its most-distributed SKU (8 doors) in Unsalted Butter, the biggest opening. The closest open door is Fairfax Market · 5 rivals already on that shelf.
