Plugra vs Challenge · Bay Area shelf head-to-head
Plugra and Challenge, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Challenge carries more Brand PowerChallenge is in more Bay Area grocersChallenge fields the deeper lineupChallenge sits further up the premium end
Plugra
Challenge
21
brand power
28
3
products
8
1
categories
2
2
subcategories
3
8
grocers
9
76.5¢
price per oz
66.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plugra▭ Challenge
Distribution · 30% of score33·38
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Plugra
no top category Challenge doesn’t also play in.
only Challenge
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Plugra · 2
only Challenge · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plugra · Challenge
