Purely Sprouted at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Purely Sprouted isn’t on United Markets’ shelf yet. The opening: 4 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Sweet & Salty Sprouted Snack Mix in Mixed Dry Snacks.
United Markets stocks mixed dry snacks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
United Markets carries trail mix in real depth, 28 SKUs against a fleet median of 7, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is mixed dry snacks: United Markets stocks only 14 there, so Purely Sprouted Sweet & Salty Sprouted Snack Mix stands out rather than blending in. Lead with the mixed dry snacks, and position the trail mix as a finishing or gift item.
United Markets merchandises 4 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
enters a thin mixed dry snacks shelf as a point of difference.
The full runway
Every category Purely Sprouted plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in mixed dry snacks. Each dot is a product on the shelf, by its cost per oz (hover for which). Purely Sprouted (orange) sits well above the shelf.
What to bring to land
Purely Sprouted’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
