Purple Carrot at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Purple Carrot isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Plant-Based Vegan Meatball Marinara Frozen Meal in Other Frozen Entrees.
Pacific Market stocks other frozen entrees thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is other frozen entrees: Pacific Market stocks only 10 there, so Purple Carrot Plant-Based Vegan Meatball Marinara Frozen Meal stands out rather than blending in.
Pacific Market merchandises 3 of the 3 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 75/100.
enters a thin other frozen entrees shelf as a point of difference.
The full runway · across 2 stores
Every category Purple Carrot plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in other frozen entrees. Each dot is a product on the shelf, by its cost per oz (hover for which). Purple Carrot (orange) sits in line with the shelf.
What to bring to land
Purple Carrot’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
