Rip Van Wafels at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Rip Van Wafels is an American food brand known for its innovative take on traditional Dutch stroopwafels and other snack products.
Rip Van Wafels isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Wafels in Other Packaged Treats.
Pacific Market stocks other packaged treats thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is other packaged treats: Pacific Market stocks only 5 there, so Rip Van Wafels Wafels stands out rather than blending in.
Pacific Market merchandises 2 of the 3 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 70/100.
enters a thin other packaged treats shelf as a point of difference.
The full runway · across 2 stores
Every category Rip Van Wafels plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Rip Van Wafels’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
