Ripple at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Ripple is a brand specializing in plant-based milk alternatives, offering products that are dairy-free, vegan, and free from nuts, lactose, and gluten.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: .
Driver's Market merchandises 1 of the 2 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
an established national brand with proven demand.
maps onto categories the store already runs.
The full runway
Every category Ripple plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in half & half. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Ripple (orange) sits well above the shelf.
What to bring to expand
Ripple’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
