Ruffles at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Ruffles is a popular brand of ridged potato chips produced by Frito-Lay, a division of PepsiCo.
It’s already on the shelf here, with 8 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Original Potato Chips, Party Size in Potato Chips.
Pacific Market stocks potato chips thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
Pacific Market carries potato chips in real depth, 109 SKUs against a fleet median of 46.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Pacific Market merchandises 1 of the 1 category the brand sells.
vegetarian against the store's assortment lean.
brand excitement 35/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Ruffles plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 8 of 23 SKUs. Room to widen the line.
How it prices
Where it would price in potato chips. Each dot is a product on the shelf, by its cost per oz (hover for which). Ruffles (orange) sits in line with the shelf.
What to bring to expand
Ruffles’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
