Salsa For All Seasons at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Salsa For All Seasons: Salsas 4 All Seasons LLC is a family-owned business that specializes in handcrafted salsas, guacamoles, and tortilla chips.
It’s already on the shelf here, with 9 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Salsa 4 All Seasons Roasted Pico De Gallo in Fresh Salsa.
Falletti Foods stocks fresh salsa thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is fresh salsa: Falletti Foods stocks only 7 there, so Salsa 4 All Seasons Roasted Pico De Gallo stands out rather than blending in.
Falletti Foods merchandises 3 of the 3 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 55/100.
enters a thin fresh salsa shelf as a point of difference.
The full runway
Every category Salsa For All Seasons plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 12 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in fresh salsa. Each dot is a product on the shelf, by its cost per oz (hover for which). Salsa For All Seasons (orange) sits above the shelf.
What to bring to expand
Salsa For All Seasons’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
